Krungthong Plaza is a shopping centre located in Bangkok, Thailand, primarily known for its wholesale clothing offerings. It serves as a hub for retail stores that offer a variety of clothing items, making it a popular destination for shoppers looking for a wide range of clothing options at competitive prices.
Krungtong Plaza has built its reputation as a leading shopping mall
Since November 2022, Krungthong Plaza is excited to announce Thailand’s inaugural all-inclusive plus-size beauty pageant, Miss Krungthong 2022, and they’ve chosen the Thaiger platform to make this announcement. We believe that this event is captivating and newsworthy, so we recommended creating both an article and a video to share the news through Thaiger’s website and YouTube channel. This approach ensures that the event gains maximum exposure and reaches a wide audience, generating interest and participation.
Thaiger Approach
For this project we focused on three main areas:
Krungthong Plaza wanted us to create an article and video about their event, Miss Krungthong 2022. Thaiger suggested promoting it with an article on the Thaiger News website and a video on the Thaiger YouTube channel to increase awareness. We also shared the article on Thaiger’s Facebook page.
The article we published, titled “Krungthong Plaza offers a wide range of carefully selected plus-size fashion products,” received 5,000 views on the Thaiger website. On Facebook, it reached 3,700 people. The video featuring the competition event, “Plus-Size Competition in Thailand | Miss Krungthong 2022,” garnered 17,000 views on YouTube, along with 160 likes and 77 comments. These efforts helped spread the word about the event and its fashion offerings.
Thaiger Marketing specializes in empowering marketplaces by offering insights that provide a deep understanding of their business performance. We achieve this by analyzing data, breaking it down into customer segments and product groups, and delivering the necessary insights for informed decision-making and strategic adjustments. Our customized consulting programs are designed to enhance efficiency and optimization, ultimately assisting companies in flourishing within a competitive market and attaining their business objectives.
Service Steps
Consultation
Planning
Implementation
This was a long project for us and we were incredibly grateful for Krungtong plaza trust in our abilities. Initially the project was to last just 2 months, but as the results kept coming.