Prospecting, which employs data from current clientele to precisely pinpoint potential buyers, is a beneficial and efficient way for businesses to attract new customers for increased turnover. This method eliminates guesswork of deriving ideal customer statistics or unrefined placement targeting previously used in marketing. Instead, it capitalizes on the technological advances to specifically serve advertisements to audiences already primed to buy. This makes it an ideal gateway for startups looking to explore programmatic advertising, as it operates with data harvested from existing sales to find and appeal to similar patrons.