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Michelle Lim

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Digital marketing

Learning your audience is the most important thing in digital marketing

Grasping the characteristics and preferences of your target demographic is a fundamental aspect of any entrepreneurial venture. When considered in relation to digital marketing, this principle holds truer than ever. Being profoundly knowledgeable about your audience enables you to understand their wants significantly, their behavioural tendencies, and the most effective…
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ChatGPT Bard

ChatGPT versus Bard for creating content

Artificial Intelligence (AI) content writing has taken the digital world by storm, offering innovative solutions for businesses looking to streamline their content creation processes. While traditional writing is undeniably pivotal, adopting these AI tools, such as ChatGPT and Bard, has unarguably accelerated efficiencies in producing SEO-optimised content. ChatGPT versus Bard…
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The Importance of Brand Storytelling in Marketing

In the dizzying, rapid-paced world of digital marketing, grasping and holding the audience’s attention can feel like an epic undertaking. Amid a crowd of competitors all competing for consumer attention, finding a unique voice is more challenging than ever. That’s where brand storytelling steps forth to illuminate the way. Brand storytelling,…
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The Ultimate Guide to Instagram Advertising for Advertisers

In the ever-evolving landscape of digital marketing, Instagram has emerged as a powerful platform for advertisers. With its visually appealing interface and a user base of over a billion, Instagram offers unparalleled opportunities to reach your target audience effectively. In this comprehensive guide, we’ll delve into the world of Instagram…
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The importance of content marketing for lead generation

In today’s digitally driven society businesses are starting to struggle to gain the attention of potential customers. They are often overloaded with information and options to choose from. Over time traditional advertising techniques such as leaflets and telecommunications have become significantly less effective. One reason is that consumers are now…
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The Future of AI in Digital Advertising: What to Expect

Digital advertising has already been drastically affected by artificial intelligence (AI), and this will only continue to happen at a faster rate year on year. AI is still being used to streamline processes and personalisation of marketing communications as well as improve campaign performances. The following five subtopics will most…
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The Rise of Influencer Marketing on TikTok

TikTok has carved out a magnificent niche for itself in a digitalized world where social media enjoys unmatched appeal. This short-form, video-based social media platform’s meteoric development since its launch in 2016 to the present day is a fascinating digital phenomenon. TikTok is the indisputable ruler of the social media…
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The future of social media advertising

In the ever-evolving digital landscape, social media advertising is not just a trend, but a powerful strategy that is shaping the future of marketing. With technology becoming more advanced and audience preferences constantly changing, it is crucial for businesses to stay ahead of the curve. To thrive in this dynamic…
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